Our website is dedicated to our good friend Elliott Horowitz (Aly) of The Greatest Generation. He grew up with his constant companion Brownie, his dog, on his family’s chicken farm in Tom’s River, New Jersey.

As a young boy, he saw the Hindenburg fly over his farm. The soldiers waived to him on their way to that fateful docking in Lakehurst, New Jersey. Elliott served in the WWII European Theatre in a key support position under General Marshall. Upon his return home, Elliott resumed his life in a country made full of promise by the millions of The Greatest Generation.

Elliott became one of the original 1st Generation MAFSI members. He very successfully practiced his foodservice equipment & supplies rep trade in New York Metro for over 56+ years.

As some of you may know, Elliott has been a staple at just about every trade show for over 50 years. He would work a booth like no other. An entertaining personality at his manufacturers’ sales meetings holding court playing Americana tunes with his ever-ready harmonica. It was always in his pocket. Elliott received the MAFSI Lifetime Achievement Award. Humble & always gracious. Elliott sets the bar for a foodservice equipment sales rep. 

Elliott resides at Amsterdam House, NYC. 

God Bless You Elliott!